Hyyzo
A B2C cashback platform for online shoppers
UX DesignUI DesignFigmaB2CFintech
Project Info
Overview
Led the complete redesign of Hyyzo's cashback platform, focusing on creating a trustworthy and engaging user experience. The project involved reimagining the user journey from onboarding to redemption, with special attention to financial transparency and user education about the cashback process.
Detailed Case Study
Explore the complete design process, research insights, and detailed solutions for this project.
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Deliverables
- Comprehensive User Research & Journey Maps
- Complete UI Design System in Figma
- Interactive Mobile App Prototypes
- Responsive Web Platform Design
- User Testing Documentation
Challenges
- Building trust through transparent financial UI
- Simplifying complex cashback calculations and displays
- Creating an engaging onboarding that explains the value proposition
- Designing intuitive wallet management interfaces
- Balancing promotional content with user trust
Results
- 40% increase in cashback feature engagement
- 65% improvement in onboarding completion rate
- Reduced support tickets related to wallet confusion by 50%
- Increased user retention rate by 35%
- Positive user feedback on financial transparency